You’ve just scheduled your open house, business after hours social, or
customer holiday party. This is your chance to invite customers and potential
customers into your office — this is your Power Zone. This is your chance to
engage every member of your organization to visit one-on-one with your prospects
and valued customers to pave the way to new and repeat business.
How many socials have you added where the owner hired a great caterer, sent out
hundreds of invitations, purchased prizes to give away, and adorned their
employees with logo apparel? Way too often, the employees huddle in an
out-of-the-way corner and talk amongst themselves instead of build relationships
with attendees. This represents a lost opportunity to turn prospects into
customers or introduce customers to other services.
You’ve made a large investment in the event. Now invest one hour of your team’s time to learn the important principles
of
networking in the power zone. Create an unforgettable experience and your
guests will
remember you next time they need your product or service.